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DIGITAL EXPANSION FOR MOVIE PARK GERMANY: PHOTOS, STORYLINE, AND SMART VISITOR GUIDANCE
What if visitors could become part of an interactive story while they are still waiting in line?
ULTIDO at Movie Park Germany
With ULTIDO, waiting time becomes experience time. Interactive storylines, personal photos, AI-generated content, mini games, and playful missions digitally extend the park visit and connect different areas of the park into one cohesive experience. At Movie Park Germany, ULTIDO demonstrates how a digital layer can be added to the physical park experience without requiring visitors to download an additional app. Through an interactive web app, guests become part of the story, discover new areas of the park, complete missions, and receive rewards along the way. The concept can also be adapted for zoos, museums, resorts, and other attractions looking for new ways to enhance the guest experience digitally.
From Visitor to Part of the Story – How It Works
The experience is designed to be simple and intuitive.QR codes placed in queue areas and throughout the park give visitors direct access to the ULTIDO web app. No additional app download is required.
Depending on the experience, guests can create their own profile, take a photo, or immediately start their first mission. Personal photos can be transformed using AI and integrated directly into the storyline, allowing visitors to become part of the experience themselves.
From there, guests discover different mini games, challenges, and story elements throughout the park. Each interaction becomes part of a larger storyline that guides them from one experience to the next.
Digital content can also be connected with physical touchpoints. Generated photos, for example, can be sent digitally or printed at selected locations in the park, creating a personalized souvenir of the visit.
Rewards That Guide the Guest Journey
ULTIDO's flexible Reward System connects digital interaction with real locations throughout the park.
After completing missions, challenges, or entire storylines, visitors can receive digital rewards that can be redeemed at selected locations.
These rewards could include discounts, merchandise offers, food and beverage incentives, ride-related benefits, or other park-specific goodies.
For operators, this creates several opportunities:
Guide visitors toward selected gastronomy, retail, or attraction areas
Incentivize guests to discover less frequented parts of the park
Increase additional revenue through targeted rewards and offers
Connect digital experiences with physical locations
Create additional motivation to complete missions and storylines
The result is a connected experience in which interaction encourages exploration, exploration unlocks rewards, and rewards create additional value for both visitors and operators.
One Platform, Many Experiences
ULTIDO is designed as a flexible platform that can support a wide variety of interactive experiences throughout a park.
Story quests, mini games, AI-generated photos, rewards, digital challenges, and other interactive elements can be combined and adapted to the individual requirements of each attraction.
For operators, implementation requires only minimal changes to the existing infrastructure. Visitors access the experience directly through their smartphones, while QR codes and other physical touchpoints connect the digital experience with the park.
ULTIDO supports the development of the complete experience — from storyline and game concepts to design, technical implementation, and integration into the existing guest journey.
The Benefits for Operators
With ULTIDO, parks and attractions can create an additional digital experience layer that complements the physical visit.
The benefits include:
Extended guest experiences through gamification and storytelling
Smart visitor guidance throughout the park
Increased interaction with less frequented areas
New opportunities for food, retail, and merchandise revenue
Personalized digital and physical souvenirs
Stronger guest engagement
Flexible integration into existing park environments
Valuable insights into how visitors interact with different experiences
Turning Waiting Time Into Experience Time
The Movie Park Germany experience shows how digital storytelling can extend a visit far beyond the attraction itself.
Instead of simply waiting for the next ride, visitors can solve missions, play games, discover stories, create personalized content, and unlock rewards.
ULTIDO connects these individual moments into one continuous digital guest journey — turning waiting time into experience time and creating new opportunities for engagement, visitor guidance, and additional revenue.