About us
Experience
Meets Vision
Experience
Meets Vision
Backed by pioneers. Built for the future.
Backed by pioneers. Built for the future.
INTERACTIVE EXPERIENCES
STORY-DRIVEN QUESTS
SMART REWARDS
NO APP DOWNLOAD
BUILT FOR DESTINATIONS
REAL-TIME ENGAGEMENT
AI PHOTO MOMENTS
PLAYFUL GUEST JOURNEYS
INTERACTIVE EXPERIENCES
STORY-DRIVEN QUESTS
SMART REWARDS
NO APP DOWNLOAD
BUILT FOR DESTINATIONS
REAL-TIME ENGAGEMENT
AI PHOTO MOMENTS
PLAYFUL GUEST JOURNEYS
INTERACTIVE EXPERIENCES
STORY-DRIVEN QUESTS
SMART REWARDS
NO APP DOWNLOAD
BUILT FOR DESTINATIONS
REAL-TIME ENGAGEMENT
AI PHOTO MOMENTS
PLAYFUL GUEST JOURNEYS
Meet the founder
Meet the founder
“We love theme parks. Always have. But we kept asking ourselves — why does the wait have to kill the magic? We knew there had to be a better way. So we stopped asking and started building.”
“We love theme parks. Always have. But we kept asking ourselves — why does the wait have to kill the magic? We knew there had to be a better way. So we stopped asking and started building.”
“We love theme parks. Always have. But we kept asking ourselves — why does the wait have to kill the magic? We knew there had to be a better way. So we stopped asking and started building.”
Max Arbeiter, Founder: Ultido, Snapcube, SnapNext
Max Arbeiter, Founder: Ultido, Snapcube, SnapNext
From the photo booth to the theme park: Why did we set up Ultido?
From the photo booth to the theme park: Why did we set up Ultido?
2012
The moment It clicked
In 2012, I set up a homemade photo booth at an event for the first time. I wanted to find out what would happen if, instead of just watching, I let guests get involved. What happened was this: people queued up. Of their own accord. For a thirty-second experience. That moment has stayed with me ever since.
2012
The moment It clicked
In 2012, I set up a homemade photo booth at an event for the first time. I wanted to find out what would happen if, instead of just watching, I let guests get involved. What happened was this: people queued up. Of their own accord. For a thirty-second experience. That moment has stayed with me ever since.
2012
The moment It clicked
In 2012, I set up a homemade photo booth at an event for the first time. I wanted to find out what would happen if, instead of just watching, I let guests get involved. What happened was this: people queued up. Of their own accord. For a thirty-second experience. That moment has stayed with me ever since.
15/16
From photo booths to experiences
What started as a single photo booth became SnapCube, then SnapNext. We’ve been creating interactive experiences for live events since 2012, developing our own event modules since 2015, and building our own event software since 2016. We work for brands such as Disney, Paramount and Warner Bros., at shows, tours and events across Europe. And night after night, we see the same thing: guests don’t want to be spectators. They want to be part of the story. And so we found ourselves in theme parks, from Disneyland to Movie Park.
15/16
From photo booths to experiences
What started as a single photo booth became SnapCube, then SnapNext. We’ve been creating interactive experiences for live events since 2012, developing our own event modules since 2015, and building our own event software since 2016. We work for brands such as Disney, Paramount and Warner Bros., at shows, tours and events across Europe. And night after night, we see the same thing: guests don’t want to be spectators. They want to be part of the story. And so we found ourselves in theme parks, from Disneyland to Movie Park.
15/16
From photo booths to experiences
What started as a single photo booth became SnapCube, then SnapNext. We’ve been creating interactive experiences for live events since 2012, developing our own event modules since 2015, and building our own event software since 2016. We work for brands such as Disney, Paramount and Warner Bros., at shows, tours and events across Europe. And night after night, we see the same thing: guests don’t want to be spectators. They want to be part of the story. And so we found ourselves in theme parks, from Disneyland to Movie Park.
2025
AI
The queue problem
There it was again, the queue. Except that nobody was waiting there of their own accord. Amusement parks invest millions in 90 seconds of fun, yet the 45 minutes leading up to it are dominated by mobile phones and impatience. Ironically, the one time when guests actually have time is being wasted: no engagement, no experience, no revenue. It was precisely for this moment that we had been developing technology for years, without even realising it.
2025
AI
The queue problem
There it was again, the queue. Except that nobody was waiting there of their own accord. Amusement parks invest millions in 90 seconds of fun, yet the 45 minutes leading up to it are dominated by mobile phones and impatience. Ironically, the one time when guests actually have time is being wasted: no engagement, no experience, no revenue. It was precisely for this moment that we had been developing technology for years, without even realising it.
2025
AI
The queue problem
There it was again, the queue. Except that nobody was waiting there of their own accord. Amusement parks invest millions in 90 seconds of fun, yet the 45 minutes leading up to it are dominated by mobile phones and impatience. Ironically, the one time when guests actually have time is being wasted: no engagement, no experience, no revenue. It was precisely for this moment that we had been developing technology for years, without even realising it.
2026
Ultido is born
In 2025, we took the plunge and built the first version of Ultido. In 2026, we spun it off into its own company: spun off from SnapNext, with a single focus: digital guest experiences for theme parks. Guests scan a QR code at the attraction, play and win real rewards – no app download required, no barriers to entry. They become part of a story, and the waiting time becomes part of the attraction. The park gains measurable enthusiasm, in-park revenue and guest contacts that it can use to bring visitors back. We’re now bringing that moment – when people waiting in queues become players – to where it belongs: to the parks around the world.
2026
Ultido is born
In 2025, we took the plunge and built the first version of Ultido. In 2026, we spun it off into its own company: spun off from SnapNext, with a single focus: digital guest experiences for theme parks. Guests scan a QR code at the attraction, play and win real rewards – no app download required, no barriers to entry. They become part of a story, and the waiting time becomes part of the attraction. The park gains measurable enthusiasm, in-park revenue and guest contacts that it can use to bring visitors back. We’re now bringing that moment – when people waiting in queues become players – to where it belongs: to the parks around the world.
2026
Ultido is born
In 2025, we took the plunge and built the first version of Ultido. In 2026, we spun it off into its own company: spun off from SnapNext, with a single focus: digital guest experiences for theme parks. Guests scan a QR code at the attraction, play and win real rewards – no app download required, no barriers to entry. They become part of a story, and the waiting time becomes part of the attraction. The park gains measurable enthusiasm, in-park revenue and guest contacts that it can use to bring visitors back. We’re now bringing that moment – when people waiting in queues become players – to where it belongs: to the parks around the world.
Experience
Years of experience
Years of experience
Business events and campaigns.
Business events and campaigns.
Images processed
Images processed